Aah. Princi. This is one of my all time favourite places in London, because it reminds me of not being in London, basically.
Princi is the quintessential Milanese experience, the Armani of the bakeries. Minimal beige stone interiors, impeccable music selection, and slightly pompous pretention. Loves it. I used to gorge on the goodies every weekeend when I was commuting for love to Milan, a bygone era, fortunately, as my waistline, pocketbook and achy-breaky-heart could not have held out much longer.
But there is a certain brand of chic that you only find in Milan, and coming into Princi in London is just an amazing throwback. Recherche but understated, like a mink coat against a collarless navy blue dress.
The food here is rustic, italian, simple, and well priced, but the feel is luxurious and exclusive. Patrons sprawl cozily across the large communal table and the odd bar stools. There is a constellation of primi to choose from, pastas, salads, and the odd pizza and foccacia.
Now ordinarily italians do a rather poor job of desert (seriously, is tiramissu the best your entire cultural history can amount to? I'm not impressed). But the options here are lovely, cannoli, millefoglie and crostate will do the job beautifully.
If I can get a whiff of Milan without the airport cues and the heartache, and for around a tenner, well, this is just the Cheap Eat to top all Cheap Eats.
Oh, and they open late!
You can catch up on the latest London reviews, recipes and stuff on my new blog, www.thenoshdiaries.com
Infos
Princi
135 - 137 Wardour Street
W1F 0UT
http://www.princi.co.uk/
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